Media & Entertainment

With consumers facing more choices for entertainment on an ever-expanding list of media platforms, it is paramount for media and entertainment companies to understand their consumers' behavior, perceptions, and sentiments.  The volume of consumer data collected is mountainous, so research and insights professionals at media companies require solutions that quickly aggregate data into meaningful profiles highlighting behavior in each consumer group. mTab's analysis and visualization software enables media researchers to warehouse their entire portfolio of research data and tell the holistic story of their customers, informing business strategies and actions that drive customer loyalty.