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Lisa Wilding-Brown, CEO of Innovate MR, discusses the keys to increasing market research participation.

Reviewing the opportunities and challenges social media is presenting to market research and the understanding of consumers.

As the complexity of markets and the sophistication of consumers increases, insights are now a competitive advantage.

A sampling error is an error that occurs when a sample population is used to make inferences about the entire population.

Statistical significance is the observed difference between groups or variables that is unlikely to have occurred by chance.

Correspondence analysis explores the relationship between two categorical variables in a contingency table.