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A matter of trust for brands and consumers
Mark Lummas, VP of Customer Success for mTab, discusses Edelman’s Trust Barometer.
How CMOs drive decisions and shape strategies with insights
John Sevec, mTab's Senior VP of Client Strategy, reviews how CMOs can excel at the intersection of strategy and storytelling.
Inaugural '30 Under 30' honors mTab talent
mTab team members from across the globe honored by inaugural global '30 Under 30' awards.
Shifting from data fear to a data foundation
Mark Lummas, mTab’s Vice President of Customer Success, on why executives are still not embracing data-driven decisions.
Investigating the impact of insights with Samsung, GM and Microsoft
Global perspectives on the innovation and elevation of insights with Samsung, General Motors, Microsoft and mTab.
Investigating the consumer impact of COVID
It’s no secret that COVID has changed the complexity of life, and along with it, consumer behavior.