Consumer technology companies use the mTab Insight Cloud as their single source of truth for consumer insights.
In the ever-changing world of consumer technology, understanding customer satisfaction, brand image, and the full customer journey is paramount to product innovation and business expansion. Researchers in consumer technology rely on survey data to understand consumers — how they use technology, the features they value, and their brand and purchase considerations. The mTab Insight Cloud allows consumer technology companies to warehouse all their market research data, deep dive into customer segmentation, and seamlessly share customer and brand insights throughout their organizations.
Brett Sappington, Senior Director of Research at Parks Associates, shares insights on Parks Associates, the OTT media market, and OTT media’s effect on legacy media and technology companies. Brett also gives advice to the CEOs of Verizon, Samsung Consumer Electronics, and Netflix.