Automotive companies analyze decades of research data
with just a few clicks on the mTab Insight Cloud.
mTab is the gold standard for analyzing market research data in the automotive industry. Tens of thousands of product planners, strategic planners, consumer insights and market research analysts from every major manufacturer use mTab to understand the buying behavior, loyalty, awareness, intentions and attitudes of customers and prospects every business day.
Jaguar Land Rover has been working with mTab for 25 years to drive research insights into the business. In this video Pete Green, Senior Analyst at Jaguar Land Rover, shares how mTab enables his team to amplify the voice of the customer, tell more holistic stories, and streamline insight analysis.