Consumer Goods

Retailers invest heavily to understand consumer product, sales and service experience. mTab supports NPS and verbatim rich survey programs by supporting the combined analysis of structured and unstructured survey results and by providing tools for the quantitative analysis of unstructured survey responses. Using the mTab Insight Cloud, retailers can easily explore unmet product opportunities, trend customer point of sale and shopping experiences, and pinpoint the factors underlying post-purchase support and service problems.