Utility companies map the full customer journey on the mTab Insight Cloud.
Utilities have the responsibility of providing a world class customer experience and need to continually track customer satisfaction at every touch point from both syndicated and proprietary research. The mTab Insight Cloud is the utility industry’s go-to platform to deep dive into the trends and drivers of customer satisfaction; mTab dashboards allow utility company stakeholders to monitor satisfaction in real-time and make informed decisions on how to improve it.
Brett Sappington, Senior Director of Research at Parks Associates, shares insights on Parks Associates, the OTT media market, and OTT media’s effect on legacy media and technology companies. Brett also gives advice to the CEOs of Verizon, Samsung Consumer Electronics, and Netflix.