mTab for Consumer Goods
See which claims, packs and channels are winning shoppers, and where private label is gaining, before it shows up in share.
Trusted by leading consumer goods brands
mTab is a CPG market research and consumer insights platform. It turns category trackers, brand studies, concept tests and shopper data into decisions: Pulse monitors purchase drivers, claims, private-label activity, channel mix and product feedback by shopper segment, and tells each team what changed, why it matters and what to do next.
What Pulse monitors
Where signals get missed today
What Pulse surfaces
Why it matters
Purchase-reason importance shifted 4.4 points in two waves. Your core line carries neither claim.
What to do next: Brief innovation on a protein-forward variant and test the claim in the next concept round.
Why it matters
Intent for the smaller pack is 9 points higher among single-person households, the fastest-growing shopper group.
What to do next: Synthesize both studies into one recommendation for the pack-architecture review.
Why it matters
Trial moved; repeat is not yet visible. The next wave will show whether the switch sticks.
What to do next: Ask Pulse for the repeat cut next wave and brief sales on a value-channel response.
Illustrative signals
Halo Reports for consumer goods insights teams
Consumer goods insights teams juggle category trackers, concept tests, pack studies and shopper data across brands and retailers. Halo Reports brings them together, and Pulse tells brand and innovation leaders which result changes the plan.
Industry briefings
FMCG Innovation News
Agentic AI is revolutionizing brand intelligence across consumer goods, challenging outdated research methods and tracking tactics.
FMCG Innovation News
As the fast-moving consumer goods market chaos continues for FMCG brands, regulatory changes, shifting consumer demands, tariff uncertainty and supply chain issues are posing challenges for consumer…
FMCG Innovation News
Fast-moving consumer goods brands, like Kimberly-Clark, Procter & Gamble, Colgate-Palmolive and SC Johnson, to name a few, have struggled with fragmented data for decades, ranging from syndicated…
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
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internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
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global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
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Purchase drivers and claims, brand health and trust, private-label activity, channel and retailer shifts, concept and pack performance, product and packaging feedback, and trial and repeat, across your trackers and the market.
Trackers and studies in Halo, survey and experience platforms, customer and commercial systems, documents and public market sources. Pulse starts with public signals and becomes specific to you as sources are connected.
No. Pulse surfaces what changed, why it matters and a recommended next step with the evidence attached. Your team reviews and decides. Flows can automate recurring analysis, and their output is reviewed before it reaches stakeholders.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.