Consumer Goods

Consumer goods companies synthesize and make sense out of data from disparate sources using mTab.

Retailers invest heavily to understand the consumer product, sales and service experience. mTab supports NPS and verbatim rich survey programs by supporting the combined analysis of structured and unstructured survey results and by providing tools for the quantitative analysis of unstructured survey responses. Using mTab, retailers conveniently explore unmet product opportunities, trend customer point of sale and shopping experiences, and pinpoint the factors underlying post-purchase support and service problems.

Example data we work with

  • Consumer Motivation Surveys
  • Brand Health and Tracking Surveys
  • Brand Awareness and Satisfaction Surveys
  • Customer Satisfaction Surveys
  • Customer Journey Mapping Surveys

Data spotlight:

Brand Health and Tracking

Consumer goods companies and retailers rely on survey data as their primary source to monitor the health of their brands worldwide. mTab allows these companies to analyze, trend, and share insights on brand and style associations, competitive preferences, brand awareness relative to competitors, and customers’ most preferred brands.