Survey Analysis Software

Make the complex simple

Unlock the potential of your market research data and uncover game-changing insights

mTAB’s suite of analysis, visualization, and storytelling tools inspire new directions, empower informed decisions, and elevate market research as the source of insights that drive the business.

mtab overview


Make complex market research data meaningful, useful, and actionable. mTAB is an intuitive, web-based, drag-and-drop software platform that allows users of all experience levels to seamlessly warehouse, analyze, and visualize market research data from any source.

  • Import your data directly from SPSS / leading survey tools or utilize mTAB’s team of full-service data experts to convert your most complex research projects into simple-to-analyze datasets
  • Instantly cross tabulate your largest, most intricate datasets
  • Perform trending analysis across multiple years, multiple markets, or multiple sources
  • Test statistical significance with one click
  • Create and share custom visualizations that export to native PowerPoint or Excel
mtab view software preview


Automate your market research reporting. mTABView enables you to spend less time creating standard reports and more time generating actionable insights.

  • Create custom report templates and presentations that are connected to underlying raw data
  • Format reports to the exact specifications of your company’s corporate identity
  • Change filters and add new data to see reports from different perspectives, in seconds
  • Export templates to native PowerPoint to share across your organization

mTAB Dashboards

Dashboards that illuminate. mTAB’s configurable, multi-source dashboards combine your most important analyses and KPIs all in one beautiful, user-friendly web application.

  • Leverage mTAB’s team of data visualization experts to draw the most pertinent insights from your data
  • Share research insights throughout entire organizations with consistency and control
  • Apply global filters with one click
  • Send data back to mTAB for deep-dive analysis
  • Link data directly to live data feeds for real time updates

mTAB Stories

Take storytelling to the next level. Empower any user across your organization to create and share timely, insightful stories based on accurate data and standardized analyses.

  • Create stories of dashboard views that can be exported to native PowerPoint or pushed to the web as custom dashboards
  • Seamlessly update stories to re-cut or apply new data
  • Control quality with established story templates that align with corporate identity and formats
  • Transition from number crunching to sharing insights

Case Study

Leading US utility company

A leading US utility company eliminated 6-8 weeks of analyst time required to manually update and disseminate customer satisfaction scorecards using mTAB’s suite of analysis and visualization tools

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Case Study

Ford Motor Company

Ford organizes and warehouses decades worth of research data in mTAB, allowing 700+ users across the organization to generate and share game-changing insights.

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Case Study

Foremost Insurance

Foremost cut response times of ad-hoc research requests from days to minutes using mTAB

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Case Study

Global Consumer Technology Company

A leading consumer technology company uses mTAB to organize and warehouse years of syndicated research from 10 research providers and to delve into complex customer segmentation.

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Try mTAB for Free

Take the first step toward discovering deeper insights into your brand and target customers

Free Trial