Consumer Technology

Consumer technology companies use mTab as their single source of truth for consumer insights.

In the ever-changing world of consumer technology, understanding customer satisfaction, brand image, and the full customer journey is paramount to product innovation and business expansion. Researchers in consumer technology rely on survey data to understand consumers—how they use technology, the features they value, and their brand and purchase considerations. mTab is an ideal solution for consumer technology companies to warehouse all this market research data, deep dive into customer segmentation, and seamlessly share customer and brand insights throughout their organizations.

Partner spotlight: Parks Associates

Brett Sappington, Senior Director of Research at Parks Associates, shares insights on Parks Associates, the OTT media market, and OTT media’s effect on legacy media and technology companies. Brett also gives advice to the CEOs of Verizon, Samsung Consumer Electronics, and Netflix.

Consumer Technology Companies Using our Software


Case Study

Global Consumer Technology Company

A leading consumer technology company uses mTAB to organize and warehouse years of syndicated research from 10 research providers and to delve into complex customer segmentation.

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