mTAB users at automotive companies analyze and trend decades of research data with a few clicks of the mouse.
Over the past 30 years, mTAB has become the gold standard for analyzing market research data within the automotive industry. Tens of thousands of product planners, strategic planners, consumer insights and market research analysts from every major manufacturer around the world use mTAB to understand the buying behavior, loyalty, awareness, intentions and attitudes of customers and prospects every business day.
