Automotive

mTAB users at automotive companies analyze and trend decades of research data with a few clicks of the mouse.

Over the past 30 years, mTAB has become the gold standard for analyzing market research data within the automotive industry. Tens of thousands of product planners, strategic planners, consumer insights and market research analysts from every major manufacturer around the world use mTAB to understand the buying behavior, loyalty, awareness, intentions and attitudes of customers and prospects every business day.

Partner spotlight: Strategic Vision

Alexander Edwards, President of Strategic Vision, shares insights into Strategic Vision, including the Edwards Seven Point Commitment Scale and the New Vehicle Experience Study. He also discusses some of the challenges facing automotive OEMs and gives advice to CEOs of global automotive companies.

Automotive Companies We Serve

Customer Stories: Jaguar Land Rover

Jaguar Land Rover has been working with mTAB for 25 years to drive research insights into the business. In this video Pete Green, Senior Analyst at Jaguar Land Rover, shares how mTAB enables his team to amplify the voice of the customer, tell more holistic stories, and streamline analysis.

Case Study

Ford Motor Company

Ford organizes and warehouses decades worth of research data in mTAB, allowing 700+ users across the organization to generate and share game-changing insights.