Consumer Technology

In the ever-changing world of consumer technology, understanding customer satisfaction, brand image, and the full customer journey is paramount to product innovation and business expansion. Researchers in consumer technology rely on survey data to understand consumers — how they use technology, the features they value, and their brand and purchase considerations. The mTab Insight Cloud allows consumer technology companies to warehouse all their market research data, deep dive into customer segmentation, and seamlessly share customer and brand insights throughout their organizations.