Resources

30 years of market research data analysis and visualization experience distilled onto one page

Featured Blog Posts


Research Data Warehouse

How to Extend Your Budget with a Research Data Warehouse

Market research isn’t just a good idea or a ‘nice to have’ in business. It’s become a key driver of successful marketing, product development… Read More

Visualizing Correlations

The Puzzle of Visualizing Correlations

In survey research, correlation is the extent of the relationship between two scale or numerical questions. That connection empowers…

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map the full customer journey

Using Survey Analysis Software for Correspondence Analysis

Survey analysis software comes with a variety of techniques for gathering insight from data, and one of those techniques may be correspondence analysis…

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Featured White Papers and eBooks


3 Game-Changing Benefits of a Research Data Warehouse

This complementary eBook discusses key ways that a centralized research data warehouse increases the ROI on research spend, amplifies research and insights professionals’ efforts, and allows research insights to be seamlessly shared across entire organizations.

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Survey Data Analysis

10 Essential Prerequisites for Survey Data analysis

This white paper presents 10 essential prerequisites to survey data analysis that will enable research and insights professionals to produce more actionable insights and maximize the value of their research budgets.

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Automotive Companies Rely on mTAB

10 Reasons the Automotive Industry Relies on mTAB for Survey Analysis

This white paper presents the reasons why every global automotive company has chosen mTAB as their go-to data warehouse and analysis tool for their survey results.

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Featured Videos


mTAB Dashboards

mTAB’s configurable, multi-source dashboards combine your most important analyses and KPIs all in one beautiful, user-friendly web application. Watch Video

Partner Spotlight: Interview with Alexander Edwards of Strategic Vision

Alexander Edwards, President of Strategic Vision, shares insights into Strategic Vision, including the Edwards Seven Point Commitment Scale and the New Vehicle Experience Study. He also discusses some of the challenges facing automotive OEMs and gives advice to CEOs of global automotive companies. Watch Video

Partner Spotlight: Interview with Brett Sappington of Parks Associates

Brett Sappington, Senior Director of Research at Parks Associates, shares insights on Parks Associates, the OTT media market, and OTT media’s effect on legacy media and technology companies. Brett also gives advice to the CEOs of Verizon, Samsung Consumer Electronics, and Netflix. Watch Video