Resources

30 years of market research data analysis and visualization experience distilled onto one page

Featured Blog Posts


Research Data Warehouse

How to Extend Your Budget with a Research Data Warehouse

Market research isn’t just a good idea or a ‘nice to have’ in business. It’s become a key driver of successful marketing, product development… Read More

Visualizing Correlations

The Puzzle of Visualizing Correlations

In survey research, correlation is the extent of the relationship between two scale or numerical questions. That connection empowers…

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map the full customer journey

Using Survey Analysis Software for Correspondence Analysis

Survey analysis software comes with a variety of techniques for gathering insight from data, and one of those techniques may be correspondence analysis…

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Featured White Papers and eBooks


3 Game-Changing Benefits of a Research Data Warehouse

This complementary eBook discusses key ways that a centralized research data warehouse increases the ROI on research spend, amplifies research and insights professionals’ efforts, and allows research insights to be seamlessly shared across entire organizations.

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Survey Data Analysis

10 Essential Prerequisites for Survey Data analysis

This white paper presents 10 essential prerequisites to survey data analysis that will enable research and insights professionals to produce more actionable insights and maximize the value of their research budgets.

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Automotive Companies Rely on mTAB

10 Reasons the Automotive Industry Relies on mTAB for Survey Analysis

This white paper presents the reasons why every global automotive company has chosen mTAB as their go-to data warehouse and analysis tool for their survey results.

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Featured Videos


mTAB Dashboards

mTAB’s configurable, multi-source dashboards combine your most important analyses and KPIs all in one beautiful, user-friendly web application. Watch Video

Customer Stories: Jaguar Land Rover

Jaguar Land Rover has been working with mTAB for 25 years to drive research insghts into the business. In this video Pete Green, Senior Analyst at Jaguar Land Rover, shares how mTAB enables his team to amplify the voice of the customer, tell more holistic stories, and streamline analysis. Watch Video

Partner Spotlight: Interview with Brett Sappington of Parks Associates

Brett Sappington, Senior Director of Research at Parks Associates, shares insights on Parks Associates, the OTT media market, and OTT media’s effect on legacy media and technology companies. Brett also gives advice to the CEOs of Verizon, Samsung Consumer Electronics, and Netflix. Watch Video

Featured Case Studies


Ford Motor Company

Ford organizes and warehouses decades worth of research data in mTAB, allowing 700+ users across the organization to generate and share game-changing insights. Read More

Foremost Insurance

Foremost cut response times of ad-hoc research requests from days to minutes using mTAB. Read More

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Leading Consumer Technology Company

A leading consumer technology company uses mTAB to organize and warehouse years of syndicated research from 10 research providers and to delve into complex customer segmentation. Read More