Newsroom

Leading publications turn to mTab’s expertise

Leading business, data and marketing publications and professional associations often rely on expert insight and innovative experience of mTab leaders. Our team members provide powerful perspectives on the advancements and best practices related to business intelligence, customer understanding, data insights and market research. Below is a sampling of articles featuring the expertise of the mTab team from publications that include…

Insights Association: Building Success on Intelligence Capital

Insights Association – mTab’s Crispin Beal reviews the key to developing the intelligence capital needed to achieve genuine customer centricity.

Full article

Research World: The Seven Deadly Customer Sins

Research World – Crispin Beale reviews the seven deadly sins that hinder brands from effectively motivating customers.

Full article

Research World: The Sin of Data Assumption

Research World – Crispin Beale reviews the customer sin of assumption with insights from General Motors, Telefonica and Stratgic Vision.

Full article

CMSWire: Overcoming 'The Innovator's Dilemma'

CMSWire – Our CEO, Mark Langsfeld, and CMO, Mark Harrington, discuss how data-driven insight overcomes ‘The Innovator’s Dilemma.’

Full article

Insights Association: The '5 Ws' of Customer Insight

Insights Association – Mark Langsfeld, CEO of mTab, reviews the ‘5 Ws’ of data-driven customer understanding to elevate engagement and drive loyalty.

Full article

Research Live: MRS Accredits mTab

Research Live – mTab Senior Advisor, Crispin Beale, discusses The Market Research Society (MRS) providing accreditation to mTab.

Full article

Insights Association: The Evolution of Evidence

Insights Association – mTab’s Crispin Beale discusses how evidence-based insight has become even more critical in leading brands as the market shifts.

Full article

Research World: The Sin of Data Ignorance

Research World – John Sevec and Crispin Beale review the customer sin of data ignorance.

Full article

Research World: The Sin of Data Fragmentation

Research World – mTab Senior Advisor, Crispin Beale, reviews the challenge of data fragmentation with mTab CMO Mark Harrington.

Full article

CMSWire: 10 Essential Customer-Centric Traits

CMSWire – mTab Senior Advisor, Crispin Beale, provides insight on the major traits that define customer-centric brands.

Full article

Research Live: Avoiding the Data Pitfalls of COVID

Research Live – mTab Senior Advisor, Crispin Beale, provides extensive guidance on the ‘5 V’ pitfalls and insight on bypassing them in the ‘Age of COVID.’

Full article

Business2Community: Becoming Customer-Centric

Business2Community – mTab’s marketing head, Mark Harrington, reviews the foundation of data-driven evidence required to achieve customer centricity.

Full article

Research World: The Sin of Data Impersonalization

Research World – Crispin Beale reviews the customer sin of impersonalization with insights from Gateway Bank, Sage plc and mTab.

Full article

Research World: The Sin of Data Improvisation

Research World – mTab Senior Advisor, Crispin Beale, reviews the challenge of data improvisation with insights from General Motors, Gateway Bank and Saga plc.

Full article

Hyken: mTab Feature Named Top CX Article

Hyken Blog – Insight from Crispin Beale and Mark Harrington in CMSWire named top customer experience / customer loyalty article.

Full article

Databox: Enhancing Customer Lifetime Value

Databox – mTab CEO, Mark Langsfeld, provides perspective on the need for a data foundation to elevate CLTV.

Full article

Research Live News: Data-Driven Keys to Loyalty

Research Live News – mTab Senior Advisor, Crispin Beale, reviews how data drives loyalty in today’s digital age.

Full article

Research World: The Sin of Data Intimidation

Research World – Crispin Beale and Mark Langsfeld review the customer sin of data intimidation.

Full article

Research World: The Sin of Data Procrastination

Research World – Crispin Beale and Mark Langsfeld review the customer sin of data intimidation with insight from McLaren Racing and Asda.

Full article

Business2Community: Strategic COVID Recovery

Business2Community – Mark Langsfeld, CEO of mTab, discusses building a data-driven foundation to construct an effective COVID recovery plan with customers.

Full article

iFour: mTab Named Leading Marketing Platform

iFour Technolab – mTab is included in the innovative business technology list, which includes solutions like LinkedIn, Instagram, Hubspot and The Trade Desk.

Full article

Case Study

Leading US utility company


A leading US utility company eliminated 6-8 weeks of analyst time required to manually update and disseminate customer satisfaction scorecards using mTAB’s suite of analysis and visualization tools

Read More

Case Study

Ford Motor Company


Ford organizes and warehouses decades worth of research data in mTAB, allowing 700+ users across the organization to generate and share game-changing insights.

Read More

Case Study

Foremost Insurance


Foremost cut response times of ad-hoc research requests from days to minutes using mTAB

Read More

Case Study

Global Consumer Technology Company


A leading consumer technology company uses mTAB to organize and warehouse years of syndicated research from 10 research providers and to delve into complex customer segmentation.

Read More