How To Analyze Survey Data

Inaccurate data can lead to misinformed decision-making on the part of businesses and organizations that wish to track customer experience and satisfaction. In the age of social media, most companies know that their customers, employees, and their markets can make or break their businesses. Surveys are a great way for professionals who manage customer satisfaction to get feedback about the experiences and attitudes that exist towards their businesses. Yet, if you don't know how to collect and analyze survey data, what good will it do you?

If you know how to get the information you need and analyze it properly, it can make a huge impact on your company for the better. Having a survey design that fits your needs and brand can shed light on opportunities you would have otherwise never known existed. On the other hand; ineffective or poorly designed surveys can have you grasping at straws in the dark. In fact, you probably shouldn't even worry about how to analyze survey data until you figure out how to make great surveys that capture the data and information you need.

How to Design a Survey

Just like with designing a website, when you are creating a new survey, it's always good to break out the pen and paper. You'll want to write down your goals and hypothesis at this point. Write down the information you want to take away from your survey, along with some questions to answer your hypothesis. You'll also want to write down the answers that you expect to get from your survey questions first.

Alongside each answer, you'll want to think about how many responses you expect for each answer. Once your survey is complete, you can then compare results against your projections. Doing so will indicate whether your intuition is accurate or if there are blind spots you can improve.

How to Create the Best Survey Styles

A lot of effort and forethought should go into your survey style and format. The way that you set up and structure your questionnaire will determine how far your data collection will go. Therefore, it will determine how deep your analysis will be. If you wish to truly gain worthwhile insights from your surveys, you would want to think about how you will interpret the responses you get before creating your survey - not after.

There are four types of Q&A styles on surveys:

  • Categorical
  • Ordinal
  • Interval
  • Ratio

Why Use Surveys to Collect Data?

Surveys are powerful tools in terms of collecting feedback from clients and customers. They can guide you into making sound decisions for your business. However, you must know how to analyze survey data. You must know how to put together a quality survey and make it work.

The cool part about polls, questionnaires, and surveys is that people who interact with your products and services are usually happy to tell you about their experiences with it. Still, you need to make sure your surveys are built right, and mTAB can help you with this and help you figure out how to analyze survey data. Contact us to learn more.

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