The Market Research Society (MRS), which promotes the “highest professional standards” throughout the market research industry, has accredited mTab as a Company Partner joining other leaders in the market research and customer insight realms, including Google, GfK, Kantar and PricewaterhouseCoopers.
MRS provides extensive thought leadership and perspectives across the market research industry in terms of best practices, industry trends, emerging advancements and growing issues. This insight is provided across MRS’ Research Live site, Impact magazine and the International Journal of Market Research.
“We’re thrilled to have mTab as an accredited Company Partner to The Market Research Society,” Debrah Harding, Managing Director of The Market Research Society said. “mTab delivers powerful, innovative data intelligence solutions to an array of leading brands, so we’re excited to have their 35 years of expertise as part of our network and look forward to supporting them to continue to drive customer insight and market research innovations.”
“mTab is sharply focused on continuing to pioneer market research innovation, while delivering customer insight expertise, which we have done for the past 35 years. So, becoming MRS accredited made sense in order to apply MRS best practices and reach MRS members who tend to be early adopters of technology advancements,” Mark Langsfeld, CEO of mTab explained. “Beyond this, understanding and engaging precise research practices is fundamental to the development and enhancement of our customer experience insight solutions, so being close to MRS will be instrumental to this.”
As Crispin Beale, Senior Market Research Advisor for mTab and MRS Fellow and former Chairman explained, “MRS accreditation is just another validation point for mTab as a pioneer in market research and customer insight innovation. For 35 years the company has been powering advanced data-driven solutions for a spectrum of leading brands, so getting recognized by MRS is something that will help us continue to deliver enhanced technologies designed to bring brands and customers closer together through understanding and experience.”
To learn more on the advanced customer insight solutions and customer experience data innovations mTab delivers check out our solutions.