Media

Media companies rely on mTAB to tell the holistic story of their broad and diverse customer bases.


With consumers facing more choices for entertainment on an ever expanding list of media platforms, it is paramount for media and entertainment companies to understand the behavior, perceptions, and sentiments of their consumers.  The volume of consumer data collected is mountainous, so research and insights professionals at media companies require a tool that can quickly aggregate data into meaningful profiles that highlight behavior in each consumer group. mTAB’s intuitive yet powerful analysis and visualization software enables media researchers to warehouse their full portfolio or research data and tell the holistic story of their customers, informing business strategies and actions that drive customer loyalty.

Media Companies Using our Software

21st Century Fox
Time Magazine
Viacom
Comedy Central
Disney
National Geographic
ESPN
Hearst
Nick
Scripps
Vice

Learn more about mTAB’s software

Read more about the products media companies rely on to understand their brands, characters, and global audiences.