Simplifying data complexity
The complexity of data has never been so great, as illustrated by mTab Senior Strategic Advisor, Crispin … Read More
The fundamentals of data-driven innovation
It was recently announced that mTab has been shortlisted as a finalist for the prestigious ‘Best Data … Read More
The Market Research Society accredits mTab
The Market Research Society (MRS), which promotes the “highest professional standards” throughout the market research industry, has … Read More
Understanding the customer disconnect plaguing brands
We sat down with Mark Lummas, Vice President of Customer Success at mTab, to discuss the recent … Read More
Creating a data-driven COVID customer recovery plan
We sat down with Mark Langsfeld, CEO of mTab, to discuss the recommended COVID recovery plan framework released by McKinsey & Company titled The COVID-19 recovery plan will be digital: A plan for the first 90 days. Read More