Optimize your “Small Data” before moving to Big Data + AI
When it comes to unleashing the full business impact of market intelligence data, many companies are trying … Read More
Statistical significance: The Basics Every Researcher Needs to Know
When you’re analyzing survey data, you may from time to time end up with results that appear … Read More
How a Research Data Warehouse Maintains Data in the Face of Change
While you may expect various elements in a company to change, the integrity of your research data … Read More
How a Research Data Warehouse Improves Efficiency and Amplifies Teams
The most important skill for any research or insights professional is being able to analyze research data … Read More
How to Extend Your Budget with a Research Data Warehouse
Market research isn’t just a good idea or a ‘nice to have’ in business. It’s become a … Read More
Subscribe to mTAB Insights
The Puzzle of Visualizing Correlations
Why Correlation? In survey research, correlation is the extent of the relationship between two scale or numerical … Read More
Using Survey Analysis Software for Correspondence Analysis
Survey analysis software comes with a variety of techniques for gathering insight from data, and one of … Read More
Paging vs. Scrolling Design with Your Survey Analysis Software
While your survey analysis software can do a lot of the heavy lifting with surveys, it still … Read More
Top Features to Look for in Survey Analysis Software
With so many survey analysis software options on the market, you could spend weeks researching every little … Read More
4 Pre-Survey Steps to Make the Most of Your Survey Analysis Software
Like any other type of digital tool, survey analysis software is only as good as the information … Read More
How to Phrase Questions when Using Survey Analysis Software
Survey analysis software helps increase the accuracy of your survey data, but you could be inadvertently skewing … Read More