Consumer Insights Amidst the COVID-19 Crisis
How the smartest researchers are getting insights in these challenging times COVID-19 will change everything. Last week, … Read More
Common misconceptions about Correspondence Analysis
Correspondence Analysis is a critical tool for brands trying to gain insight into their image, but it … Read More
Successful digital reporting requires paper
The reports of the death of paper are grossly exaggerated Hearing that he was apparently (according to … Read More
Escaping the Market Intelligence trap: deep insight, safely distributed
Competitive success (and failure) is increasingly determined by the quality of deep customer / market intelligence insight … Read More
Optimize your “Small Data” before moving to Big Data + AI
When it comes to unleashing the full business impact of market intelligence data, many companies are trying … Read More
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Statistical significance: The Basics Every Researcher Needs to Know
When you’re analyzing survey data, you may from time to time end up with results that appear … Read More
How a Research Data Warehouse Maintains Data in the Face of Change
While you may expect various elements in a company to change, the integrity of your research data … Read More
How a Research Data Warehouse Improves Efficiency and Amplifies Teams
The most important skill for any research or insights professional is being able to analyze research data … Read More
How to Extend Your Budget with a Research Data Warehouse
Market research isn’t just a good idea or a ‘nice to have’ in business. It’s become a … Read More
The Puzzle of Visualizing Correlations
Why Correlation? In survey research, correlation is the extent of the relationship between two scale or numerical … Read More
Using Survey Analysis Software for Correspondence Analysis
Survey analysis software comes with a variety of techniques for gathering insight from data, and one of … Read More