The Fundamentals of Data-Driven Innovation
It was recently announced that mTab has been shortlisted as a finalist for the prestigious ‘Best Data … Read More
mTab named Finalist for Best Data Solution Award
The finalists for the 2020 Market Research Society Operations Awards (affectionately know as the ‘Oppies’) have been … Read More
Keys to launching company-wide data analytics
InformationWeek recently published an article titled “The Best Way to Get Started with Data Analytics.” It features … Read More
mTab named a leading marketing platform
iFour Technolab recently published a list of Leading Marketing Platforms for 2020. The list features technology solutions … Read More
Insight on Deloitte’s COVID customer loyalty report
Deloitte recently released their perspective piece entitled COVID-19 Maintaining customer loyalty and trust during times of uncertainty … Read More
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The Market Research Society accredits mTab
The Market Research Society (MRS), which promotes the “highest professional standards” throughout the market research industry, has … Read More
Understanding the customer disconnect plaguing brands
We sat down with Mark Lummas, Vice President of Customer Success at mTab, to discuss the recent … Read More
Creating a data-driven COVID customer recovery plan
We sat down with Mark Langsfeld, CEO of mTab, to discuss the recommended COVID recovery plan framework released by McKinsey & Company titled The COVID-19 recovery plan will be digital: A plan for the first 90 days. Read More
Consumer insights amidst the COVID-19 crisis
How the smartest researchers are getting insights in these challenging times COVID-19 will change everything. Last week, … Read More
Common misconceptions about Correspondence Analysis
Correspondence Analysis is a critical tool for brands trying to gain insight into their image, but it … Read More
Successful digital reporting requires paper
The reports of the death of paper are grossly exaggerated Hearing that he was apparently (according to … Read More