Investigating the Consumer Impact of COVID
by John Sevec, SVP, Client Services, mTab It’s no secret that COVID has changed the complexity of … Read More
Five major trends driving insight innovation
by Mark Lummas A tremendous amount has changed since the onset of the ‘Era of COVID.’ This … Read More
The rising role of research
Crispin Beale, Senior Strategic Advisor mTab, has been on the forefront of market research and consumer insight … Read More
Evolving into a customer-centric brand with democratized data
We sat down with Crispin Beale for his insight on how democratizing data is instrumental in evolving … Read More
Five data-driven benefits to be thankful for
As 2020 approaches its final month and the reflections start to emerge on the complexities, challenges and … Read More
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Delivering the ‘Best Data Solution’
The Market Research Society (MRS) recently honored mTab with its ‘Best Data Solution’ Operational Excellence Award (affectionately … Read More
The evolution of market research in the ‘Age of COVID’
Market Research Society recently released it’s Fast-Forwarding Research report focused on ‘how COVID-19 has reset the customer … Read More
Simplifying data complexity
The complexity of data has never been so great, as illustrated by mTab Senior Strategic Advisor, Crispin … Read More
The fundamentals of data-driven innovation
It was recently announced that mTab has been shortlisted as a finalist for the prestigious ‘Best Data … Read More
mTab named Finalist for Best Data Solution Award
The finalists for the 2020 Market Research Society Operations Awards (affectionately know as the ‘Oppies’) have been … Read More
Keys to launching company-wide data analytics
InformationWeek recently published an article titled “The Best Way to Get Started with Data Analytics.” It features … Read More