Insight on Deloitte’s COVID Customer Loyalty Report
Deloitte recently released their perspective piece entitled COVID-19 Maintaining customer loyalty and trust during times of uncertainty … Read More
The Market Research Society Accredits mTab
The Market Research Society (MRS), which promotes the “highest professional standards” throughout the market research industry, has … Read More
Understanding the customer disconnect plaguing brands
We sat down with Mark Lummas, Vice President of Customer Success at mTab, to discuss the recent … Read More
Creating a data-driven COVID customer recovery plan
We sat down with Mark Langsfeld, CEO of mTab, to discuss the recommended COVID recovery plan framework released by McKinsey & Company titled The COVID-19 recovery plan will be digital: A plan for the first 90 days. Read More
Consumer Insights Amidst the COVID-19 Crisis
How the smartest researchers are getting insights in these challenging times COVID-19 will change everything. Last week, … Read More
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Common misconceptions about Correspondence Analysis
Correspondence Analysis is a critical tool for brands trying to gain insight into their image, but it … Read More
Successful digital reporting requires paper
The reports of the death of paper are grossly exaggerated Hearing that he was apparently (according to … Read More
Escaping the Market Intelligence trap: deep insight, safely distributed
Competitive success (and failure) is increasingly determined by the quality of deep customer / market intelligence insight … Read More
Optimize your “Small Data” before moving to Big Data + AI
When it comes to unleashing the full business impact of market intelligence data, many companies are trying … Read More
Statistical significance: The Basics Every Researcher Needs to Know
When you’re analyzing survey data, you may from time to time end up with results that appear … Read More
How a Research Data Warehouse Maintains Data in the Face of Change
While you may expect various elements in a company to change, the integrity of your research data … Read More