Making complex market research data actionable

mTab’s Mission

To improve the way people generate and share customer insights so profoundly that they cannot imagine going back to the way they worked before

Our History


mTab was founded in 1987 with one mission: to empower its clients to use their data to make better decisions. While the company’s products and services may have changed over our 30+ years in business, the core mission remains the same.

From tab-books to crosstab software and from crosstab software to an industry leading data visualization platform, mTab has always been an innovator in data analysis and visualization. What began as an idea in a garage in California, has grown into an enterprise with offices in the US, Europe, and Asia.

mTab has always understood that its global Fortune 500 clients need both innovative technology and expert services to get the most of out their data. With expertise that can only be gained through decades of experience, mTab has become the go-to resource for clients trying to get deeper insights from their data.

From the beginning, we’ve always been in the people business. We believe we’re successful only if we help our clients achieve deep and meaningful impact in their business.

Want to learn why over 50,000 users across hundreds of organizations and 40+ countries have trusted mTab with their data for over 30 years? Book a demo

Our Clients

mTab’s ideal blend of expert service / support and advanced technology has made it the choice for major global brands from automotive to consumer technology to financial services for the past 30 years.


Read more about our industry expertise

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