mTAB Benefits & Features


Stretch your research dollars further

Allow decision makers across your organization to interact with your research results. Accessible to anyone at your control.


Gain a deeper understanding

Enhance your story telling by comparing and trending all of your research projects, past and present. Unlimited ability to answer any question your team may ask.


No limit to the size, complexity or number of your research projects

Analyze even complex tracking or multi-country studies in seconds. Immediate, real time answers to all ad-hoc queries for any size or type of quantitative data.


Develop high-impact reports and dashboards

Save time and money on analysis and reporting, especially on repetitive tasks. Simple tools to organize, analyze, and report your research results.


Avoid costly training expenses

Intuitive and familiar spreadsheet interface eliminates the need for complex software training.


Convenience at your fingertips

Software as a service means no software to maintain and install. Your survey projects are immediately accessible in the most convenient form possible.

Key Features

Data Types Supported
  • Single and multiple response variables
  • Matrix-style questionnaire structures
  • Numeric values, such as amounts or costs
  • Pre-calculated index variables
  • Open text verbatim responses
  • Non-analytical data e.g. name and address, customer ID
  • Dates
Question Selection
  • Select any number of questions for your row and column axes
  • Subset editor allows you to only see the responses you want for each question
  • Find your questions and responses quickly via the search function
Trending and Combining Survey Projects
  • Simultaneously analyze multiple studies for time series or multi-market analysis
  • Combine different datasets into a single consolidated study
  • Questionnaire changes are automatically highlighted using a “traffic light” system
  • Question response changes easily accommodated via the recode function
2D and 3D Crosstabulation
  • Add a third dimension to your tables, to show another question or, if combining studies, each study
  • Calculate results across multiple spreadsheet pages
Derive New Questions
  • Create new questions or derived variables using the responses from existing questions, (e.g. to define a lifecycle profile from demographics or a segmentation model from behavior)
  • Save and apply rules to other surveys
Saving and Exporting
  • Save your queries, recodes and user-defined questions and share them with other users
  • mSLICE module allows custom exports to SAS/SPSS
Spreadsheet View
  • Unique to mTAB, query results are represented within a spreadsheet view
  • Text formatting, shading and line drawing tools
  • Sort responses within a question, or reorder entire blocks of questions
  • Sort questions by specified data types
  • Zero suppression for rows, columns or both
  • User-defined low value thresholds on rows and columns
  • Three levels of low response shading
  • Top-N report function allows multiple columns to be sorted simultaneously
  • Ignore filter function, allowing the mixing of filtered and unfiltered results on the same page
  • Other common spreadsheet functions such as Hide Rows, Freeze Titles etc.
  • Export data to Microsoft Excel
Survey Analysis Specific Top N Reporting
  • This report type allows you to sort a series of columns simultaneously, e.g.”Top 10 reasons for purchase of own brand vs various competitors”
  • Sort responses within a question, or a range of questions (e.g. blocks of ratings variables)
  • Automatic coloring of responses to aid reading and presentation
Other mTAB Features
  • Multiple study weights
  • Pre-define bases for questions based on sub-groups
  • No limit on the size of database
  • Extremely compact data format means that queries of any size run in seconds
Recoding variables
  • Aggregate question responses using the recode editor and automatically apply them to similar questions
  • Handle tracker surveys or merge together similar studies easily using the recode editor’s intelligent cross-study mapping facility
Variable formatting and data representation
  • Pull-down menu of preset and user-defined data display formats
  • Create and save your own data display formats via the Format Style Editor to present any of the following elements:
    • Weighted and unweighted counts
    • Row or column percentage, sample base
    • Row or column percentage, subset base
    • Unweighted / weighted subset / subset-remainder / sample totals
    • Formatted subset / subset remainder / sample totals
    • Percentage of total sample (the whole displayed spreadsheet)
    • Maximum and Minimum
    • Upper and Lower Quartiles
    • Top/Bottom box n (e.g. percentage of respondents who gave a score of x or higher)
    • Mean, median, standard deviation
    • Chi-squared, T-Stat (equal or unequal variance), Z-Score
    • Significance test for percentages or means
    • Response weighted sum – for tally counts / visit counts
    • Column Variance and Index
Cluster Analysis
  • Run k-means cluster analysis to gain a different perspective on your data
  • Save your cluster analysis as a new question
Help Features
  • Comprehensive Help within the software
  • Live Chat and Phone Support
  • Project-specific “Database help” providing key background information for the survey
  • Electronic copy of the survey questionnaire
Graphics/Data Visualization
  • Comprehensive and easy-to-use graphing tool
  • 11 chart types available in 2D or 3D