Taking your research further

At mTAB, we’re dedicated to finding new ways to make your research more valuable. Please browse our white papers and blog to gain our perspective of the art and science of survey research analysis.


10 essential prerequisites for successful survey data analysis

While there is broad demand for access to survey data results, a relative few have intimate involvement in survey design and collection methodology. The availability of easy to use survey analysis software tools promotes the analyst’s ability to “jump right into” an analysis of survey data without the critical perspective of the survey project’s design. The end result is an unfortunate disconnect between the analysis of the survey data and the survey methodology and questionnaire.
Continue Reading…

Six key steps to a better understanding of your survey results

Survey data analysis is a savvy investment for businesses interested in gathering information about consumer trends. When gathered and studied correctly, survey data gives your business a competitive edge. At the same time, it’s not enough to simply gather data without statistical methodology used to make a proper analysis or access to established trending/reporting software.
Continue Reading…

10 reasons why the automotive industry
relies on mTAB

Automotive industry manufacturers have long relied on survey research programs to understand customer needs, with industry survey programs dating back to the post-WWII period. With one percentage point of market share equating to billions in profit, there is a financial incentive to invest in acquiring survey data, as well as tools capable of allowing fast and easy access to mine that data.
Continue Reading…