Category Archives for Research Methods

Crosstab software can help you dig deeper into your survey results, and that depth can become even more profound when you use filters with your crosstab analysis. We’ll show you how with a lowdown on crosstabs, a lowdown on filters, and a mini-lesson on how to put the two together. The Lowdown on Crosstabs The […]

Crosstab software can give you mounds of meaningful results, although they may not appear all that meaningful to you or your audience if you’re not adept at accurately reading them. A systematic, six-step process can help you conquer the reading of any crosstab software results, making it easier for you and your audience to fully […]

You’ve invested an extensive amount of time and money to create your survey and collect responses. But none of it means anything unless you’re able to glean meaningful results. One way to do this is by calculating statistical significance. Statistical significance refers to a result that is not likely to occur randomly, but can instead […]

Once your company gets even the slightest taste of the keen insights crosstab analysis can provide, there’s no turning back. But unless you enjoy the services of a market research firm, regularly obtaining those insights typically requires investing in crosstab software. Researching available crosstab software programs can be daunting, although the task can become much […]

Analyzing multiple variables throughout large amounts of data can be a grueling task using a hodgepodge of methods to create various charts. Or it can be neat, straightforward and easy using crosstab software to create banner tables. Banner Tables Explained A banner table is a type of layout that lets you visualize a set of […]

I used to be one of those people who worked more than 65 hours each week, with a family that barely recognized me and a dog that pretty much treated me like a stranger. All that changed when I met crosstab software, and the same can certainly happen for you. Thanks to crosstab software’s efficiency, […]

Online surveys have become a staple in many industries across the board, used to gauge everything from customer satisfaction to competitor comparisons. While the surveys themselves have become commonplace, truly accurate results may be far less common. Case in Point A prime example of online survey bias was outlined by Information Management contributor Steve Miller, […]

Relationships are the most important thing in our lives—and it turns out the same is true for data. Without an understanding the relationships between various data sets, you get only a superficial view of your data, not the deep dive you were hoping for. Crosstab software is one way researchers can see how different variables […]

Crosstab software is not just a valuable analytic tool. It’s an essential analytic tool. Here are seven things you need to know about crosstab software that can help you make the most of it.  It provides deep insights. Superficial survey results may be fine for a quick overview of information, but crosstab software can take […]

Crosstab software provides an easy way to review your data. What’s not as easy, however, is prepping your data for crosstab software in the first place. While crosstab software platforms have advanced to make the process as simple and streamlined as possible, there is still a lot of work to be done to prepare your […]